New Collection

Anything you can do, I can do bleeding

Introducing this month’s theme: Periods.
They’ve long been labeled taboo, embarrassing, or “impolite conversation.” Not anymore. We’re flipping the script — because menstruation isn’t gross, it’s a life-creating, world-moving miracle.

And how are we changing the narrative?
With bold merch that starts the convo.

With Conversation Guides that come with every purchase, packed with facts, comebacks, and confidence-boosting tools.

With everyday moments that shift culture one conversation at a time — until respect for menstruation isn’t radical, it’s the norm.

It’s About Bloody Time (to Shop)

More Than Merch. It's a Movement.

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    1. Grab Your Conversation Starter

    Shop the latest drop!
    Pick the bold message that speaks to you — or gift a vote of confidence to someone who needs one. Every piece is designed to invite curiosity, disarm tension, and spark the kind of conversations that shift culture.
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    2. Study the Conversation Guide

    Let's go!
    Each purchase comes with a conversation guide packed with tips on how to speak up, respond with clarity, shut it down if needed, and take care of yourself afterward.
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    3. Reframe the Narrative

    Every vote of confidence you wear (or share) is a stand for something bigger. Every dollar, every convo, every ripple, is a vote for the kind of world we all deserve. Equal. Empowered. And unapologetically bold.

Strong, Confident Voices